We are delighted to share with you that Brian Marcel – Chairman of IBCS Group which one of the member is IBCS Poland published his book „Raise the Bar, Change the Game: A Success Primer for Budding Entrepreneurs Who Want to Change the World”
„Raise the Bar. Change the Game” is a beautifully story of an entrepreneur in which personal humanity is intricately interwoven with the business successes and failures that occur when someone takes a road never before traveled.
Using Brian Marcel vast experience in the barcode industry as a backdrop, he details his progression from a newbie business owner to magnate in an industry that literally changed the world and the way we live. From grocery store scanning to identifying and tracking blood products, the barcode industry has opened up new opportunities and efficiencied that have impacted every aspect of life and business.
Always seeking new products and new markets for barcode application, Brian was instrumental in opening up the Eastern Bloc to the world of International commerce – even before the fall of the Berlin Wall. Through his success, and failures, he chronicles the life of an enterpreneur from barcode expert to blockchain adopter.
The purpose of this book is to given budding enterpreneurs the tools they need to start and run a new business, so they’ll know how to navigate the growth and expansion challenges and avoid the inherent pitfalls – while changing the world in the process.